The 38th Auto Shanghai Concludes Successfully, with Innovation Driving Quality Enhancement and Upgrading Across the Entire Automotive Industry Chain

On March 16, 2026, the four-day 38th China International Auto Service Products and Equipment Exhibition, together with the China International New Energy Vehicle Technology, Components and Services Exhibition (hereinafter referred to as “the 38th YASEN Expo”), successfully came to a close at the Beijing National Convention Center. The concurrently held AIT Beijing Modification Show also concluded on a high note.

As a comprehensive automotive industry expo spanning the entire value chain—from design and manufacturing to operation and after-sales service—the 38th YASSEN Show covers three major segments: vehicle modification, new energy vehicles, and conventional internal-combustion-engine vehicles. It offers a panoramic view of the industry’s transformative ecosystem, driven by innovation and quality, and injects strong momentum into the high-quality development of the automotive aftermarket in 2026.

This year’s Auto Shanghai has brought together nearly 6,000 domestic and international companies and brands, creating a global trade platform that seamlessly connects the upstream, midstream, and downstream segments of the industry. During the show, more than 80,000 exhibits were showcased, including over 6,000 world premieres, with a notable increase in the share of new-energy and vehicle-modification offerings. The lineup spans cutting-edge players and innovative products across the new-energy supply chain—ranging from AI-powered vehicle manufacturing, intelligent manufacturing, embodied robotics, solid-state batteries, skateboard chassis, and smart cockpits—to personalized upgrade components that enhance the driving and riding experience, such as smart sunroof films and electronically adjustable nitrogen shock absorbers; from pioneering materials like ultra-soft water-based self-healing leather, all-silicon eco-friendly wear-resistant seat cushions, and extreme-stretch-resistant window films, to smart automotive-service equipment like intelligent scan-and-record units and AI-powered fault-detection scanners; from convenient in-car accessories that owners can install themselves, such as various floor mats and upgraded flooring, to the eye-catching 46-meter-long fully automated car-wash system that captivated the entire audience. With exhibits boasting both high “innovation content” and high “customization content,” the 38th Auto Shanghai vividly demonstrates how new-quality productivity is being implemented and empowering the entire automotive value chain.

In addition to a dazzling array of innovative products, the more than 100 concurrent events held during the show have also served as a vital catalyst for intellectual exchange and industry transformation. A series of high-profile forums and technical competitions—including the CAAM Auto Modification Industry Conference, the New-Energy Vehicle Maintenance Skills Competition, the National Modified-Parts Retailer Summit, and the China New-Energy Vehicle Supply Chain Conference & Overseas Expansion Forum—have brought together industry experts and business leaders to jointly explore pathways for industrial upgrading and opportunities in global markets. Notably, the organizers have collaborated with embassies and consulates from over 20 countries in China to host overseas expansion matchmaking sessions, while also partnering with leading cross-border e-commerce platforms such as Amazon and TikTok to stage dedicated forums and inviting international buyers to attend the exhibition, thereby establishing an efficient platform for Chinese companies to steadily expand into overseas markets.

Meanwhile, the synergy between the Asia Custom Car Awards and the National Custom Modification Shop Conference, coupled with the gathering of hundreds of customized vehicles, has not only ignited a boom in custom-car culture but also, by sharing proven profit models, transformed the passion for “car modification” into tangible revenue-generating power for shops, thereby helping more than 10,000 automotive service outlets nationwide cultivate new growth drivers.

As the industry’s first show of the year, the 38th Auto Shanghai Expo is driving the entire automotive value chain toward innovation and continuous improvement with an unprecedented level of novelty and transformation. The cooperation agreements signed at the event and the groundbreaking ideas that have emerged will continue to gain momentum, attracting high-quality global resources to the Chinese market and injecting strong impetus for the industry’s sustained, healthy development. In October 2026, the 39th Auto Shanghai Expo—alongside the 14th China International Modification Exhibition—will once again be held in Dongguan, the central city of the Guangdong–Hong Kong–Macau Greater Bay Area. Let’s meet again in Dongguan!