The 38th Auto Shanghai Exhibition Opens in Beijing, Driving the Entire Automotive Industry Chain Toward Innovation, Quality Improvement, and Efficiency Gains

On March 13, 2026, the 38th China International Auto Service Products and Equipment Exhibition and the China International New Energy Vehicle Technology, Components and Services Exhibition—hereinafter referred to as “the 38th YASEN Expo”—grandly opened at the Beijing Capital International Convention and Exhibition Center, concurrently hosting the AIT Beijing Modification Show. As the industry’s “first show of the year,” the 38th YASEN Expo spans the three major segments of modified vehicles, new-energy vehicles, and conventional fuel-powered vehicles, offering a comprehensive and multi-dimensional panorama of the revitalized ecosystem across the entire value chain.

A full-industry-chain aggregation showcases an innovative ecosystem, with new-quality productivity driving industrial upgrading.

This edition of the exhibition has brought together nearly 6,000 domestic and international companies and brands, establishing a global trade platform that seamlessly connects the upstream, midstream, and downstream segments of the automotive industry. Covering all key links and emerging areas within the sector, it has successfully created a comprehensive, end-to-end automotive industry expo—spanning everything from design and manufacturing to usage and after-sales service.

The exhibition features multiple specialized zones, including the new-energy-vehicle supply chain, the automotive-film industry chain, the vehicle-modification industry chain, the automotive-interior industry chain, the car-washing, detailing, maintenance, and repair industry chain, as well as dedicated areas for in-cabin electronics and premium accessories, automotive-service equipment, outdoor camping, and automotive-service franchising. The exhibits span the entire value chain—from materials and components to auxiliary supplies, equipment and tools, consumables, finished products, and personalized upgrades—creating a dynamic, comprehensive panorama of seamless collaboration and innovative vitality across the entire automotive aftermarket ecosystem. As visitors move from booth to booth, they are met with bustling buyers at every turn, and everywhere they look, they can feel the vibrant momentum of new, high-quality productivity.

Over 6,000 new annual products make their debut, with the Beijing launch boosting the industry’s “innovation quotient.”

As the inaugural show of the year and a premier platform for unveiling industry new products, this edition has seen strong participation from original manufacturers and leading brands. According to organizers’ data, among more than 80,000 exhibits, over 6,000 are first-time launches, debuts, or premier presentations. Notably, for the first time, new-energy offerings account for more than 20% of the show, while automotive customization makes up over 10%, representing year-on-year increases of 9.1% and 4.3%, respectively. As a result, the Yashen Show now firmly ranks among the industry leaders in both “new” and “customization” content.

In the New Energy exhibition area alone, 78 products made their debut, 172 were entirely new offerings with fully independent intellectual property rights, and a total of 739 innovative products—including AI-powered vehicle manufacturing, dark factories, intelligent equipment, emotional cockpits, in-vehicle large-scale models, and data clouds—were showcased. Notably, new products in fields such as AI-powered vehicle manufacturing, intelligent equipment, and data clouds have reached internationally leading levels.

In the automotive film industry exhibition area, entirely new product categories have emerged, including smart skylights, energy-replenishing and efficiency-enhancing films, and custom-designed films. In the mainstream TPU segment, there is a clear trend toward evolution from multi-layer to single-layer structures and from monochrome to multi-color formulations, alongside a wealth of newly launched products featuring performance upgrades—such as offerings that have advanced from standard tensile resistance to extreme tensile resistance—all vying for attention on the same stage.

In the automotive modification zone, products such as electronically adjustable nitrogen shock absorbers designed specifically for hardcore off-road vehicles, customizable dynamic light-and-shadow grilles with programmable lighting effects, high-T-value carbon-fiber aerodynamic body kits, titanium-alloy wheels, magnesium-alloy skid plates, PEEK fasteners and liquid-metal structural components, as well as modular conversion kits that upgrade gasoline-powered cars to hybrid models and quick-install/quick-detach camping kits tailored for SUVs and MPVs, are also attracting significant attention.

In the automotive interiors section, new products such as ultra-soft water-based self-healing leather, luminous energy-storage door handles that absorb light during the day and glow at night, smart roof linings that dissipate heat in summer and retain warmth in winter, quick-release seats that can be easily removed and reinstalled for single-person use and multi-purpose applications, and intelligent fragrance systems that synchronize with music and driving modes are all selling briskly.

In the automotive maintenance equipment and various industry-chain exhibition areas, a large number of AI-assisted intelligent production devices were unveiled, including intelligent scanning and recording machines, 3D printers for personalized interior components, micro-water smart car-washing robots, robotic precision polishing machines, AI-powered fault-detection scanners, and specialized car washers for new-energy vehicles—products that leverage intelligence to boost the efficiency of enterprises and service outlets.

To boost the visibility of new products, each exhibition zone has specially designated a “Black-and-Red Best-Seller Zone,” which has been widely praised. The concentrated unveiling of new products and cutting-edge technologies has given rise to numerous new application scenarios and business models, enhancing both production efficiency and user experience. This not only helps domestic and international buyers streamline their procurement channels and connect directly with source manufacturers, but also fuels their purchasing enthusiasm. According to organizers, the total value of expressed purchase intentions on the first day of the event exceeded RMB 1.5 billion, representing an 18% year-on-year increase.

Over 100 concurrent events to drive industry transformation and upgrading, and open up new markets.

Another key highlight of the exhibition is the concurrent lineup of over a hundred high-quality industry events, spanning industry summits, trend forums, technical competitions, professional training sessions, business matchmaking initiatives, and overseas expansion advisory programs. Attendees can learn on the spot and immediately apply what they’ve learned, leaving the event well-equipped to drive tangible results.

Among them, the CAAM Auto Modification Industry Conference is targeting a market worth hundreds of billions, aiming to kick off compliant modification practices; the 2026 National Modification Shop Conference has attracted numerous renowned modification brand owners and over a thousand modification shops; the Off-Road Modification Ecosystem Co-Creation Conference is building an “auto service + modification” ecosystem; in addition, the inaugural New Energy Vehicle Maintenance Training Institution Skills Competition, the National Auto Service Artisan Competition and Automotive Film Application Contest, the Asia Modified Car Competition, the New Wave Conference—Three-Film Light Modification & New Energy Aftermarket Summit, the 2026 China International New Energy Vehicle Supply Chain Conference and Overseas Expansion Forum, the 2026 (10th) Auto Parts Circle Ecosystem Conference, and the 2026 Tengfei Planning 8th Annual Kickoff Session for Aftermarket Service Providers are also drawing significant attention.

The exhibition also proactively establishes “fast and stable channels” for Chinese brands to expand overseas. In collaboration with the embassies and consulates of more than 20 countries, including Mexico, Belgium, Pakistan, and Slovakia, the organizers have hosted numerous business matchmaking events tailored to Chinese enterprises seeking international expansion. Economic counselors and investment promotion officials from these countries attend in person to provide insights into their national policies, facilitate project matching, and offer supporting services, thereby creating an efficient platform that helps Chinese companies enter global markets in a steady, swift, and successful manner.

Dual-Engine Drive: Igniting a New “Profit-Making Modification” Engine with a Cultural Feast

The exhibition is also focused on optimizing the customization industry chain, transforming customization from a “budget-friendly hobby” into a “cash-generating opportunity” for stores nationwide.

On the one hand, the exhibition focuses on industrial transformation, creating new growth drivers for retail outlets nationwide. Bringing together more than 1,000 companies and brands, the event leverages B2B initiatives such as the National Modification Outlet Conference and the Off-Road Modification Ecosystem Co-Creation Conference to establish a “learn-and-implement” upgrade platform for end-user stores. Particularly in booming segments like off-road modification, the exhibition not only showcases cutting-edge vehicles but also shares clear monetization models and proven success stories, helping to shift modification services from a side business for stores to a core growth engine. This accelerates progress toward the industry goal of adding modification services at 10,000 new automotive service outlets across the country each year.

On the other hand, the Asian Custom Car Showdown has ignited a trendsetting extravaganza, injecting cultural momentum into the industry’s upgrade. The event drew hundreds of outstanding custom vehicles, ranging from classic vintage cars to cutting-edge new-energy conversions, with a dazzling array of creations that underscore the inevitable shift of automobiles from “practical tools” to “personalized lifestyle expressions.” The influx of countless enthusiasts and clubs has spurred robust consumer demand, creating favorable conditions for enhancing the monetization potential of customization.

Combining the “money-making” appeal of car modification with the passionate pursuit of “car culture,” AIT’s modification expo at the Yashen Beijing Show serves as a powerful platform for aligning these two aspirations. With a nationwide strategy of “spring in the north, autumn in the south,” AIT is leveraging the growing influence of modification culture to transform it into substantial revenue-generating power for modification shops across the country.

The successful hosting of the 38th Auto Shanghai Beijing Exhibition marks a landmark professional event at a pivotal juncture when the penetration rate of new-energy vehicles in the industry has surpassed 50%. By featuring high levels of innovation and transformation, the exhibition has established itself as a premier industry gathering of exceptional value, driving the comprehensive upgrade of the entire automotive value chain, attracting high-quality global resources and critical factors to converge on the Chinese market, and fostering the sustained, healthy development of the industry amid profound structural changes and transformation.